Hard number: Trouble in wine country

As demand for wine plummets, Chilean winemakers are betting they can boost sales by targeting young people. Think social media campaigns encouraging young wine lovers to “switch off their phones” and enjoy a glass of vino, as one ad campaign is framing it. It may be tough for these young sommeliers to turn this trend around, though. Alcohol consumption has been declining worldwide in recent years, in part because younger generations appear to be drinking less out of health concerns.