July 06, 2026
Nicotine pouches have exploded in popularity, and Zyn, the leading brand, is expected to see nearly $33 billion in sales growth. Like vapes, pouches are part of the wave of smoke-free nicotine products creating new revenue streams for tobacco companies while sales of cigarettes in places like the US have seen a sharp decline. While the nicotine-laden products are stirring concerns for public health, US states like Colorado have welcomed Zyn into the fold, building new production plants and handing out tax credits.
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GZERO World with Ian Bremmer is returning to your screens this week, kicking off Season 9 in a summer of sweltering global tensions. The United States is celebrating its 250th birthday, a war has reshaped the Middle East, AI is forcing humanity to confront profound ethical choices, and democracies around the world are bracing for what comes next. Host Ian Bremmer is here to make sense of it all.
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