Going digital is empowering India’s women entrepreneurs
While Indian commerce is rapidly innovating, the digital gender divide remains a problem: Women are far less likely to have access to mobile phones or the internet. Enter Project Kirana, a business development and digital literacy program aimed at India’s growing group of female kirana (convenience store) owners. The program is a partnership between Mastercard, the US Agency for International Development, and Indian NGO Access Development Services. It helps provide business owners with the digital literacy and tools they need to give customers more choice and boost sales.