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Vrbo signage on the exterior of a stadium.
Now, the province’s tourism minister, Steve Crocker, wants the online rental agency to pull the ad, arguing it’s derogatory toward Newfoundland and Labrador. He’s spoken with the company, which defends the ad as poking fun “at our competition, not anyone in Newfoundland.”
While Vrbo paid a cool $7 million for the 30-second spot during the big game, it’s getting the additional attention and air time for free while also giving provincial politicians a chance to grandstand in righteous defense of their heritage.
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It's Media in 60 Seconds with Isabelle Roughol!
