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Tourist Trap

Tourist Trap
Lottie Tellyn
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The dropoff deepens a trend that began in 2025, when overseas arrivals fell by 2.5%. The decline is particularly striking given that thousands of people came to the US for the World Cup earlier this year. The Trump administration has set an ambitious goal of attracting 100 million overseas visitors a year by 2030, but meeting that target would require a staggering jump from the roughly 70 million who visited last year. Some experts and tourism executives blame uncertainty and fear caused by the Trump administration’s aggressive immigration enforcement measures

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