GZERO Media logo
{{ subpage.title }}

Digital campaigning in 2020 will rely on personal connections

Nicholas Thompson, Editor-in-Chief of WIRED, provides his perspective on technology news:

How do you run a successful digital campaign in 2020?

Well, we know that all campaigning during 2020, because of the pandemic, will be digital. What do you need to do? My guess is that the most successful campaigns will be ones that really learn how to leverage personal connections, to make it easy for you to pass a message to someone in your address book. Because I think mass communication, mass blasts, registration forms to "get out the vote" on big web sites were saturated. It's going to be human to human contact that changes people's votes or gets people to the polls who wouldn't get there otherwise.

Read Now Show less

Latest