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What spies can teach us about persuasion
GZERO Reports

What spies can teach us about persuasion

Forget the fancy cars, futuristic gadgets, and martinis “shaken, not stirred.” In his book "Sell Like a Spy: The Art of Persuasion from the World of Espionage", Jeremy Hurewitz tells GZERO's Tony Maciulis that intelligence officers are a lot more like therapists than James Bond-style action heroes.