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Will Marine Le Pen's rebrand help her win?

Many people know a few basic facts about Marine Le Pen, head of France's far-right National Rally party. They know that she is the daughter of Jean-Marie Le Pen, founder of her party's predecessor, the National Front, known mainly for xenophobia and anti-semitism. They know that she is firmly anti-immigration and adopts a harsh view of what she calls "the rise of Islamism." Marine Le Pen has built a political identity based on these appeals.

But recently, Le Pen has tried to rebrand her image in order to win votes ahead of France's upcoming presidential elections in April 2022. What is Le Pen trying to change, and how might this impact her electoral prospects?

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