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What’s better than a poll? A projection. What’s that?
GZERO North

What’s better than a poll? A projection. What’s that?

With the drama of electoral uncertainty and breathless media coverage in both the US and Canada, the campaigns can sometimes look more like reality television than high-stakes democratic exercises. The horse race coverage of polls doesn’t help. There is another way.

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Hobbies are having a moment

After shifting toward other forms of leisure, consumers are putting more money back into hobbies—with older Millennials spending more on hobbies than any other generation. Spending is accelerating across activities like hiking, camping, skiing, scuba diving, arts and crafts, and more. Subscribe to Bank of America Institute for more insights.