In My Day They Called It the "World Wide" Web

Last week, in an interview tied to the launch of his country’s new AI strategy, French President Emmanuel Macron threw down the gauntlet against the world’s largest tech firms. Google, Apple, Facebook, and Amazon, he said, will have to submit to France’s will on questions of privacy, ethics, and responsibility for the economic consequences of their technologies. Signal’s in-house tech-guru @kevinallison explains what it means.

Whether or not tech giants bend to the French in particular, they do have to grapple with an increasingly kaleidoscopic political landscape today. And so, as a web-user, do you:

Say you take off in Chicago and land in Beijing. When you arrive, you can’t check a lot of US social media sites anymore, because China bans them. Fair enough, you’ll waste less time on Facebook anyway. Now you land in Moscow. You text a friend in Moscow to ask where you can get some Belarusian mozzarella (as one does) — by law that message will stay on a Russian server where it can be read the security services. You OK with that?

And it’s not just authoritarians cutting up the web. The EU’s rigorous privacy laws limit companies’ ability to send Europeans’ data across borders. Back in the US, meanwhile, if you’re not a citizen, authorities can ask you not only for your passport, but for your social media passwords as well.

This trend of regulatory fragmentation will accelerate as world leaders start to grapple more seriously with the ethical and economic challenges of artificial intelligence and other advanced technologies.

We sure are a long way from the 1990s vision of the internet as a public good that promised a post-national future. Where, exactly, we are going isn’t fully clear yet. But national governments will have a lot to say about it.

More from GZERO Media

Tristan Harris, co-founder of the Center for Humane Technology, joins Ian Bremmer on the GZERO World Podcast to talk about the risks of recklessly rolling out powerful AI tools without guardrails as big tech firms race to build “god in a box.”

- YouTube

The next leap in artificial intelligence is physical. On Ian Explains, Ian Bremmer breaks down how robots and autonomous machines will transform daily life, if we can manage the risks that come with them.

Britain's Prime Minister Keir Starmer is flanked by Ukraine's President Volodymyr Zelenskiy and NATO Secretary-General Mark Rutte, Denmark's Prime Minister Mette Frederiksen and Dutch Prime Minister Dick Schoof as he hosts a 'Coalition of the Willing' meeting of international partners on Ukraine at the Foreign, Commonwealth, and Development Office (FCDO) in London, Britain, October 24, 2025.
Henry Nicholls/Pool via REUTERS

As we race toward the end of 2025, voters in over a dozen countries will head to the polls for elections that have major implications for their populations and political movements globally.