What is a techno-prudential approach to AI governance?

What is a techno-prudential approach to AI governance? | Ian Bremmer on AI | GZERO Media

Can the world learn how to govern artificial intelligence before it’s too late?

According to Ian Bremmer, founder and president of GZERO Media and Eurasia Group, AI’s power paradox is that it’s both too powerful to easily govern, but too beneficial to outright ban. In a new video series on AI, Bremmer introduces the idea of “techno-prudentialism.” A mouthful of a word that will almost certainly come to define the way AI is governed, regulated, and controlled.

Techno-prudentialism is the idea that we need to identify and limit risks to global stability posed by AI without choking off innovation and the opportunities that come with it. It’s a tricky tightrope to walk, but it’s similar to how global finance is governed, known as macro-prudentialism. Despite conflict between, say, the US, China, and Europe, they all work together within institutions like the Bank of International Settlements, the IMF, and the Financial Stability Board to keep markets functioning. The do it because global finance is too important to allow it to break.

Techno-prudentialism applies that idea to the AI space. Bremmer lays out the case for a collective, international effort in AI governance, emphasizing the need for global institutions to address the many ways AI could challenge geopolitical stability. As the balance of power shifts towards technology companies in a techno-polar world [HYPERLINK TO TECHNO-POLAR VIDEO], Bremmer envisions these institutions creating a framework that balances AI’s power and benefits, while preventing it from inciting political instability on a global scale.

More from GZERO Media

- YouTube

President Trump and Elon Musk’s explosive fight marks the end of the White House bromance between the world’s most powerful man and the world’s richest. Ian Bremmer and Semafor's Ben Smith break down the fallout and consequences of such a public feud.

Open Call is the heart of Walmart’s $350 billion commitment to US manufacturing, supporting products made, grown or assembled in America. The pitch event represents a unique opportunity for selected entrepreneurs to meet face-to-face with Walmart merchants and earn a chance to get their products on store shelves nationwide. Last year, finalists from across the country represented 48 states, with entrepreneurs from over half these states receiving deals. It’s all a part of Walmart’s investment in American jobs and communities. Learn more about Walmart’s annual Open Call.

Five years ago, Microsoft set bold 2030 sustainability goals: to become carbon negative, water positive, and zero waste—all while protecting ecosystems. That commitment remains—but the world has changed, technology has evolved, and the urgency of the climate crisis has only grown. Earlier this month, they launched the 2025 Environmental Sustainability Report, offering a comprehensive look at the journey so far and how Microsoft plans to accelerate progress. You can read the report here.

Members of the California National Guard stand in a line, blocking an entrance to the Federal Building, as demonstrators gather nearby, during protests against immigration sweeps, in Los Angeles, California, USA, on June 9, 2025.
REUTERS/Leah Millis

Overnight, hundreds of US Marines began arriving in the city of Los Angeles, where protests, some of them violent, against the Trump Administration’s immigration enforcement have been ongoing since Saturday.