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GDP should reflect cost of polluting planet, says Microsoft's John Frank
As the 76th UN General Assembly gets underway, dealing with the pandemic is still the top priority for world leaders. But for John Frank, vice president of UN Global Affairs at Microsoft, COVID is not the only major challenge the world faces today.
One of them — included in the UN Secretary-General's new Common Agenda for strong, inclusive pandemic recovery — is a different way to measure economic growth beyond the traditional productivity-led GDP model by taking more into account the cost of pollution, one of the main causes of climate change.
"We need a common international standard and system for measuring carbon production and a ledger system, so that we can look back to our supply chain and people we supply can look to us," says Frank, who fears we're putting a lot more carbon into the air than we currently think.
Watch the above video for more insights from Frank, who sat down with Tony Maciulis, GZERO Media's chief content officer, as part of our ongoing Global Stage partnership with Microsoft.
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For UN Secretary-General António Guterres, the pandemic has made the world even more divided than it was before COVID. That's especially true on climate, in his view, because rich and poor countries simply don't trust each other anymore. If we want COP26 to succeed, Guterres says we must rebuild that trust — or face the consequences of inaction. "If you are on the verge of an abyss, you must be careful about your next step."
Watch his interview with Ian Bremmer on the latest episode of GZERO World.
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