Taxing Big Tech: France Edition

Amid a domestic political crisis, France's Emmanuel Macron has found a useful scapegoat: Big Tech. This week, France became the latest European country to slap a new tax on big tech companies operating within its borders.

For Mr. Macron, the new digital tax solves two big problems at once. It raises much-needed revenue at a moment in which his decision to appease protestors by canceling a proposed carbon levy has put a 10-billion-euro hole in the government's coffers. While the tech tax is expected to raise a comparatively meager 570 million euros next year, it goes some way toward plugging that gap. It looks like the government moved up implementation of the tech tax, which it announced on Monday will now take place in January, for that very reason.

It also helps to solve a perception problem. Whacking Big Tech is an easy way for Macron to dispel the notion that he's more interested in enriching economic elites than helping out marginalized citizens. It's tough to think of a bigger bête noire than the world's most powerful, fastest growing firms who craftily park their revenues in low-tax countries to avoid paying a fair share. Support for the measure is overwhelming in France, with around 85 percent of people in favor.

Zooming out, the go-it-alone approach was something of a fallback plan for Mr. Macron, who earlier failed to convince EU members to back a bloc-wide version of the scheme after low-tax nations like Ireland and Luxembourg objected. France isn't the only country in the region that has opted for this route. The UK and Spain have recently announced similar digital tax plans.

Whether it's due to a perceived need to rein in Silicon Valley or pure political survival, or both, Big Tech's tax bill is on its way up.

More from GZERO Media

FILE PHOTO: DECEMBER 26, 2023 - Commander-in-Chief of the Armed Forces of Ukraine, General Valerii Zaluzhnyi holds a press conference in Kyiv, capital of Ukraine.
Kaniuka Ruslan/Ukrinform/Sipa USA via Reuters Connect

On Monday, Ukrainian President Volodymyr Zelensky told his top military commander Gen. Valery Zaluzhny that he would be dismissed.

Tensions between the US and Iran have reached historic heights amid the Israel-Hamas war.
REUTERS

Iran on Wednesday warned Washington there would be a “strong response” to “any attack on the country, its interests, and nationals under any pretexts.”

- YouTube

Does the Israeli undercover hospital raid in West Bank destroy any chance of a ceasefire with Hamas? Why is it more concerning when TikTok shares US data than when US tech companies do? What are the wider consequences of West Africa's “Brexit” moment? Ian Bremmer shares his insights on global politics this week on World In :60.

Al Gore is optimistic about our climate future | GZERO World with Ian Bremmer

Former US Vice President Al Gore is known to many as the Paul Revere of climate change, alerting the world to the dangers of a warming planet and other "inconvenient truths" at a time when only 2/5 Americans were onboard with his message. It earned him a Nobel Peace Prize.

US President Joe Biden during a meeting with Israeli Prime Minister Benjamin Netanyahu on the Israel-Hamas war in Tel Aviv, Israel, Wednesday, Oct. 18, 2023.
Miriam Alster/REUTERS

As long as the fighting in Gaza continues, it seems probable that Iran and its proxies will continue efforts to punish Israel and the US.