Cross-border travel down as rhetoric gets harsher

Air Canada and Westjet aircraft parked at Calgary International Airport, in Calgary, Alberta, Canada.
Air Canada and Westjet aircraft parked at Calgary International Airport, in Calgary, Alberta, Canada.
Artur Widak/NurPhoto via Reuters

The increasingly intense rhetorical combat between Donald Trump and Canada is taking a growing toll on the American tourism industry, as Canadian snowbirds avoid Florida, day trippers do their shopping at home, and others decide to skip trips to the Big Apple.

In his defiant speech promising to stand up to Trump last month, Justin Trudeau said it was time “to choose Canada.” There are indications that Canadians listened, which is hitting US tour operators and exporters in the pocketbook, as planned.

Not everyone has changed their travel plans, of course, but the numbers are down, flights are getting canceled, and there are worrying signs of increased hostility south of the border, which could further depress cross-border trips.

A touring folk music duo was grilled about their loyalties during a traffic stop, a Canadian who appeared in an “American Pie” video was detained by ICE for 12 days, and the Trump administration has imposed new rules requiring some visitors to register.

Trump’s rhetoric — he called Canadians nasty on Fox News on Tuesday -– and a rising tide of Canadian “elbows up” nationalism — can be expected to reduce typically friendly cross-border interactions, which could harden feelings on both sides of the world’s longest undefended border.

More from GZERO Media

- YouTube

Following a terrorist attack in Kashmir last spring, India and Pakistan, both nuclear powers, exchanged military strikes in an alarming escalation. Former Pakistani Foreign Minister Hina Khar joins Ian Bremmer on GZERO World to discuss Pakistan’s perspective in the simmering conflict.

- YouTube

A military confrontation between India and Pakistan in May nearly pushed the two nuclear-armed countries to the brink of war. On Ian Explains, Ian Bremmer breaks down the complicated history of the India-Pakistan conflict, one of the most contentious and bitter rivalries in the world.

A combination picture shows Russian President Vladimir Putin during a meeting with Arkhangelsk Region Governor Alexander Tsybulsky in Severodvinsk, Arkhangelsk region, Russia July 24, 2025.
REUTERS/Leah Millis

In negotiations, the most desperate party rarely gets the best terms. As Donald Trump and Vladimir Putin meet in Alaska today to discuss ending the Ukraine War, their diverging timelines may shape what deals emerge – if any.