Maybe the future isn't so shocking after all

Technology is changing faster than people or governments can keep up. The move to an information economy is rapidly displacing old industries. People subjected to a continual barrage of news and data feel anxious and alienated. They're suffering from "information overload."

These ideas could easily be part of a stock description of life at the beginning of the 2020s. In fact, they were first popularized half a century ago, in 1970, when the author Alvin Toffler and his wife Heidi, later credited by Alvin as co-author, published their book, Future Shock.

The Tofflers were trying to make sense of a world moving faster and faster, thanks to jet travel, mass media, the birth control pill, and the then-still-very-nascent computer revolution, leaving people and society struggling to cope. Some of these concerns may seem quaint or dated (check out the documentary film about the book, which opens with a Pan-Am jet and a middle-aged Orson Wells walking through an airport puffing a cigar), but many of the trends it identified are still relevant: today's policymakers, business leaders, and citizens face a new wave of technology-related angst. Artificial intelligence, automation, and viral disinformation are leaving people alienated, disrupting traditional institutions, and raising concerns about the future of democracy.

What lessons can this 50-year-old book offer? Here are two ways to look at it - one positive, and one slightly more pessimistic:

The world (and democracy) survived the "future shock" of the 1970s – it will do so again. While the Tofflers may have put their finger on an important trend, the world didn't fall apart after 1970. Future Shock also arguably put too much stock in the idea of accelerating change as the culprit behind the "malaise, mass neurosis, irrationality and free-floating violence" of its time and too little stock in society's ability to adapt to technological disruption.

People, governments and other important institutions adapted to the technological changes of a previous era, and they can do it again. In another 50 years, social scientists may look back on today's big sources of tech-driven angst and see either overblown worries or other factors besides technology as the main drivers of disruptive trends. In other words, don't underestimate the power of human beings to change. We've been doing it for a long time.

Future Shock was before its time: It wasn't technological change itself that the Tofflers were worried about. It was the acceleratingpace of change. The world we live in today is scarcely recognizable from 1970, and not just because you can no longer smoke in the airport. The information overload wrought by the internet and smartphone revolution will only increase as technologies like artificial intelligence and ultra-fast 5G networks lead to an exponential increase in the amount of data that people, governments, and criminals can access. As another futurist, the novelist William Gibson might say, the Future Shock is here, it just isn't evenly distributed.

More from GZERO Media

A 3D-printed miniature model depicting US President Donald Trump, the Chinese flag, and the word "tariffs" in this illustration taken on April 17, 2025.

REUTERS/Dado Ruvic

The US economy contracted 0.3% at an annualized rate in the first quarter of 2025, while China’s manufacturing plants saw their sharpest monthly slowdown in over a year. Behind the scenes, the world’s two largest economies are backing away from their extraordinary trade war.

A photovoltaic power station with a capacity of 0.8 MW covers an area of more than 3,000 square metres at the industrial site of the Chernobyl Nuclear Power Plant, Kyiv region, Ukraine, on April 12, 2025.
Volodymyr Tarasov/Ukrinform/ABACAPRESS.COM

Two months after their infamous White House fight, the US and Ukraine announced on Wednesday that they had finally struck a long-awaited minerals deal.

Indian paramilitary soldiers patrol along a road in Srinagar, Jammu and Kashmir, on April 29, 2025.
Firdous Nazir via Reuters Connect

Nerves are fraught throughout Pakistan after authorities said Wednesday they have “credible intelligence” that India plans to launch military strikes on its soil by Friday.

Palestinian Hamas and Islamic Jihad fighters form a human chain in front of the crowd gathered near the family home of slain Hamas leader Yahya Sinwar, where the Hamas militant group prepares to hand over Israeli and Thai hostages to a Red Cross team in Khan Yunis, on January 30, 2025, as part of their third hostage-prisoner exchange..
Photo by Majdi Fathi/NurPhot

Israel hunted Yahya Sinwar — the Hamas leader and mastermind of the Oct. 7 attack — for over a year. He was hidden deep within Gaza’s shadowy tunnel networks.

A gunman stands as Syrian security forces check vehicles entering Druze town of Jaramana, following deadly clashes sparked by a purported recording of a Druze man cursing the Prophet Mohammad which angered Sunni gunmen, as rescuers and security sources say, in southeast of Damascus, Syria April 29, 2025.
REUTERS/Yamam Al Shaar

Israel said the deadly drone strike was carried out on behalf of Syria's Druze community.

Britain's King Charles holds an audience with the Prime Minister of Canada Mark Carney at Buckingham Palace, on March 17, 2025.

Aaron Chown/Pool via REUTERS

King Charles is rumored to have been invited to Canada to deliver the speech from the throne, likely in late May, although whether he attends may depend on sensitivities in the office of UK Prime Minister Keir Starmer.

Getting access to energy, whether it's renewables, oil and gas, or other sources, is increasingly challenging because of long lead times to get things built in the US and elsewhere, says Greg Ebel, Enbridge's CEO, on the latest "Energized: The Future of Energy" podcast episode. And it's not just problems with access. “There is an energy emergency, if we're not careful, when it comes to price,” says Ebel. “There's definitely an energy emergency when it comes to having a resilient grid, whether it's a pipeline grid, an electric grid. That's something I think people have to take seriously.” Ebel believes that finding "the intersection of rhetoric, policy, and capital" can lead to affordability and profitability for the energy transition. His discussion with host JJ Ramberg and Arjun Murti, founder of the energy transition newsletter Super-Spiked, addresses where North America stands in the global energy transition, the implication of the revised energy policies by President Trump, and the potential consequences of tariffs and trade tension on the energy sector. “Energized: The Future of Energy” is a podcast series produced by GZERO Media's Blue Circle Studios in partnership with Enbridge. Listen to this episode at gzeromedia.com/energized, or on Apple, Spotify,Goodpods, or wherever you get your podcasts.