November 12, 2024
In a GZERO Global Stage discussion at the 7th annual Paris Peace Forum, Teresa Hutson, Corporate Vice President at Microsoft, reflected on the anticipated impact of generative AI and deepfakes on global elections. Despite widespread concerns, she noted that deepfakes did not significantly alter electoral outcomes. Instead, Hutson highlighted a more subtle effect: the erosion of public trust in online information, a phenomenon she referred to as the "liar's dividend."
"What has happened as a result of deepfakes is... people are less confident in what they're seeing online. They're not sure. The information ecosystem is a bit polluted," Hutson explained. She emphasized the need for technological solutions like content credentials and content provenance to help restore trust by verifying the authenticity of digital content.
Hutson also raised concerns about deepfakes targeting women in public life with non-consensual imagery, potentially deterring them from leadership roles. Looking ahead, she stressed the importance of mitigating harmful uses of AI, protecting vulnerable groups, and establishing appropriate regulations to advance technology in trustworthy ways.
This conversation was presented by GZERO in partnership with Microsoft at the 7th annual Paris Peace Forum. The Global Stage series convenes heads of state, business leaders, and technology experts from around the world for critical debates about the geopolitical and technological trends shaping our world.
Follow GZERO coverage of the Paris Peace Forum here: https://www.gzeromedia.com/global-stage
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