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San Francisco tackles nonconsensual deepfakes
The skyline of San Francisco at night.
(Photo by Michael Ho Wai Lee / SOPA Images/Sipa USA) via Reuters
Late last week, the San Francisco City Attorney filed a first-of-its-kind lawsuit against the owners of 16 websites that create nonconsensual deepfake pornography. The services use artificial intelligence technology to turn pictures of individuals into realistic-seeming nudes.
About 10 states — including New York and California — have already passed laws offering protections against this kind of sexual abuse material, with a handful of others and the federal government considering similar measures. The US Senate unanimously passed a deepfake porn bill in June that’s currently being considered by the House of Representatives.
The San Francisco suit is the first to target the creators of these tools, many of which are overseas entities. The names of the websites are redacted from the suit, but the targeted companies are based in the United Kingdom and Estonia. The lawsuit alleges violations of state and federal law and seeks to remove public access to these websites as well as civil penalties for the defendants.
“We have to be very clear that this is not innovation — this is sexual abuse,” City Attorney David Chiu said at a press conference last week. “This is a big, multi-faceted problem that we, as a society, need to solve as soon as possible.”Mastercard Economic Institute's Outlook 2026 explores the forces redefining global business. Tariffs, technology, and transformation define an adaptive economy for the year ahead. Expect moderate growth amid easing inflation, evolving fiscal policies, and rapid AI adoption, driving productivity. Digital transformation for SMEs and shifts in trade and consumer behavior will shape strategies worldwide. Stay ahead with insights to help navigate complexity and seize emerging opportunities. Learn more here.
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