EU and Kenya on the cusp of finalizing trade partnership

​President of the European Commission Ursula von der Leyen, right, and Kenyan President William Ruto meet at the EU Commission headquarters on March 29, 2023.
President of the European Commission Ursula von der Leyen, right, and Kenyan President William Ruto meet at the EU Commission headquarters on March 29, 2023.
Hans Lucas/REUTERS

The European Union and Kenya signed a historic trade deal on Monday to grant Kenyan exports duty- and quota-free access to the bloc. Kenya will also gradually reduce tariffs on European imports over 25 years.

The deal, which must still be ratified by the parliaments of both parties, has been described by the European Commission as the “most ambitious trade deal ever signed” between the EU and a developing country. Kenyan President William Ruto said it would “put real money into the pockets of ordinary people,” and EU chief Ursula von der Leyen called it a "win-win situation."

The EU is Kenya’s second-largest trading partner, accounting for 21% of the East African country’s total exports, primarily of agricultural products such as flowers, fruits, and vegetables. In 2022, total trade between the EU and Kenya reached €3.3 billion.

Jockeying for influence: The EU-Kenya trade deal comes at a time when the West has increasingly expressed concern about the growing influence of China and Russia across countries in Africa. China is already the largest trading partner of Kenya, a key economic hub of East Africa in a region in which many countries have long struggled with poverty and violence.

More from GZERO Media

Five years ago, Microsoft set bold 2030 sustainability goals: to become carbon negative, water positive, and zero waste—all while protecting ecosystems. That commitment remains—but the world has changed, technology has evolved, and the urgency of the climate crisis has only grown. This summer, Microsoft launched the 2025 Environmental Sustainability Report, offering a comprehensive look at the journey so far, and how Microsoft plans to accelerate progress. You can read the report here.

Armenian Prime Minister Nikol Pashinyan and Iranian President Masoud Pezeshkian shake hands as they meet with the media to make a joint statement following their talks in Yerevan, Armenia, August 19, 2025.
Hayk Baghdasaryan/Photolure via REUTERS

$3 billion: Armenia and Iran pledged to triple bilateral trade to $3 billion this week, just days after Yerevan inked a US-brokered peace deal with Azerbaijan.

An Indian paramilitary soldier guards a road during India's 79th Independence Day celebrations in Srinagar, Jammu and Kashmir, on August 15, 2025. Prime Minister Narendra Modi issues a stern warning to Pakistan, stating that India will not tolerate nuclear blackmail anymore and will give a befitting reply to the enemy. He asserts that India has now set a ''new normal'' of not differentiating between terrorists and those who nurture terrorism.
Photo by Firdous Nazir/NurPhoto

For four days in May, two nuclear rivals stood at the brink of a potentially catastrophic escalation, one that could impact a fifth of the world’s population.

People celebrate after early official results show Bolivian presidential candidate Jorge "Tuto" Quiroga of the conservative Alianza Libre coalition in second place, and as the ruling party Movement for Socialism (MAS) was on track to suffer its worst electoral defeat in a generation, in Santa Cruz, Bolivia, August 17, 2025.
REUTERS/Ipa Ibanez

20: The centrist Rodrigo Paz and the conservative Jorge Quiroga advanced to Bolivia’s presidential runoff election after winning the most votes in Sunday’s first round, ensuring that a left-wing politician won’t occupy the country’s presidency for the first time in 20 years.

Enaam Abdallah Mohammed, 19, a displaced Sudanese woman and mother of four, who fled with her family, looks on inside a camp shelter amid the ongoing conflict between the paramilitary Rapid Support Forces (RSF) and the Sudanese army, in Tawila, North Darfur, Sudan July 30, 2025.
REUTERS