EU and Kenya on the cusp of finalizing trade partnership

​President of the European Commission Ursula von der Leyen, right, and Kenyan President William Ruto meet at the EU Commission headquarters on March 29, 2023.
President of the European Commission Ursula von der Leyen, right, and Kenyan President William Ruto meet at the EU Commission headquarters on March 29, 2023.
Hans Lucas/REUTERS

The European Union and Kenya signed a historic trade deal on Monday to grant Kenyan exports duty- and quota-free access to the bloc. Kenya will also gradually reduce tariffs on European imports over 25 years.

The deal, which must still be ratified by the parliaments of both parties, has been described by the European Commission as the “most ambitious trade deal ever signed” between the EU and a developing country. Kenyan President William Ruto said it would “put real money into the pockets of ordinary people,” and EU chief Ursula von der Leyen called it a "win-win situation."

The EU is Kenya’s second-largest trading partner, accounting for 21% of the East African country’s total exports, primarily of agricultural products such as flowers, fruits, and vegetables. In 2022, total trade between the EU and Kenya reached €3.3 billion.

Jockeying for influence: The EU-Kenya trade deal comes at a time when the West has increasingly expressed concern about the growing influence of China and Russia across countries in Africa. China is already the largest trading partner of Kenya, a key economic hub of East Africa in a region in which many countries have long struggled with poverty and violence.

More from GZERO Media

European Commission President Ursula von der Leyen delivers the State of the European Union address to the European Parliament, in Strasbourg, France, September 10, 2025.
REUTERS/Yves Herman

While the European Union has never been more critical, it is also facing a trifecta of divisive challenges.

In this episode of “Local to global: The power of small business,” host JJ Ramberg sits down with Chapin Flynn, Senior Vice President of Transit and Urban Mobility at Mastercard, and Mark Langmead, Director of Revenue & Compass Operations at TransLink in Vancouver, to explore how cities are making transit easier, faster, and more seamless for riders–an approach known as frictionless urban mobility.

United States President Donald J Trump awaits the arrival Saudi Crown Prince Mohammed bin Salman Al Saud at the White House in Washington, DC, USA, on November 18, 2025. Featuring: Donald J Trump Where: Washington, District of Columbia, United States When: 18 Nov 2025
Credit: Anna Rose Layden/POOL via CNP
A photo taken on September 14, 2024, shows seafood at Jimiya fishing port in Qingdao, China, on September 14, 2024. On September 20, 2024, China and Japan reach a consensus on the issue of the discharge of contaminated water from the Fukushima Daiichi nuclear power plant, and China states that it will gradually resume the import of Japanese aquatic products that meet the regulations.
(Photo by Costfoto/NurPhoto)