Russia's narrative win on war in Ukraine - outside the West

As tensions between Russia and NATO continue to escalate, Ian Bremmer and former US Ambassador to NATO Ivo Daalder discuss on GZERO World the perspective of non-Western countries, who are walking a complicated geopolitical tightrope between the two sides.

Nations like India, Brazil and South Africa have a strong diplomatic and economic ties to both Russia and the West. They're being put in a difficult position of condemning the war in Ukraine without supporting Western-led sanctions, which are creating high fuel prices and rising inflation for their own citizens.

The West needs to make clear that the negative effects of the war are a consequence of Russia's invasion of Ukraine, not of the sanctions themselves, Daalder argues. Changing the narrative to emphasize Russia's responsibility for the conflict is crucial if the West wants to maintain support for the long haul, which Daalder says could continue for decades.

Watch the GZERO World episode: Russia vs. NATO: Heightened risk of war