10: The number of Asian countries that have lined up to participate in the first edition of Eurovision, the world’s longest-running international music competition, on the continent.
The annual musical extravaganza will make its debut in Asia this year, with the grand finale set for November in Bangkok. Countries like Bangladesh, Cambodia, South Korea, and Thailand are set to participate. Global music labels have invested heavily in Asia in recent years, driven in part by the meteoric rise of K-pop, with groups like BTS and BLACKPINK.
