One big thing missing from the AI conversation | Zeynep Tufekci

One big thing missing from the AI conversation | Zeynep Tufekci | GZERO World

When deployed cheaply and at scale, artificial intelligence will be able to infer things about people, places, and entire nations, which humans alone never could. This is both good and potentially very, very bad.

If you were to think of some of the most overlooked stories of 2023, artificial intelligence would probably not make your list. OpenAI's ChatGPT has changed how we think about AI, and you've undoubtedly read plenty of quick takes about how AI will save or destroy the planet. But according to Princeton sociologist Zeynep Tufekci, there is a super important implication of AI that not enough people are talking about.

"Rather than looking at what happens between you and me if we use AI," Tufekci said to Ian on the sidelines of the Paris Peace Forum, "What I would like to see discussed is what happens if it's used by a billion people?" In a short but substantive interview for GZERO World, Tufekci breaks down just how important it is to think about the applications of AI "at scale" when its capabilities can be deployed cheaply. Tufekci cites the example of how AI could change hiring practices in ways we might not intend, like weeding out candidates with clinical depression or with a history of unionizing. AI at scale will demonstrate a remarkable ability to infer things that humans cannot, Tufekci explains.

Watch the GZERO World with Ian Bremmer episode: Overlooked stories in 2023
Catch GZERO World with Ian Bremmer every week at gzeromedia.com/gzeroworld or on US public television. Check local listings.

More from GZERO Media

- YouTube

President Trump and Elon Musk’s explosive fight marks the end of the White House bromance between the world’s most powerful man and the world’s richest. Ian Bremmer and Semafor's Ben Smith break down the fallout and consequences of such a public feud.

Open Call is the heart of Walmart’s $350 billion commitment to US manufacturing, supporting products made, grown or assembled in America. The pitch event represents a unique opportunity for selected entrepreneurs to meet face-to-face with Walmart merchants and earn a chance to get their products on store shelves nationwide. Last year, finalists from across the country represented 48 states, with entrepreneurs from over half these states receiving deals. It’s all a part of Walmart’s investment in American jobs and communities. Learn more about Walmart’s annual Open Call.

Five years ago, Microsoft set bold 2030 sustainability goals: to become carbon negative, water positive, and zero waste—all while protecting ecosystems. That commitment remains—but the world has changed, technology has evolved, and the urgency of the climate crisis has only grown. Earlier this month, they launched the 2025 Environmental Sustainability Report, offering a comprehensive look at the journey so far and how Microsoft plans to accelerate progress. You can read the report here.

Members of the California National Guard stand in a line, blocking an entrance to the Federal Building, as demonstrators gather nearby, during protests against immigration sweeps, in Los Angeles, California, USA, on June 9, 2025.
REUTERS/Leah Millis

Overnight, hundreds of US Marines began arriving in the city of Los Angeles, where protests, some of them violent, against the Trump Administration’s immigration enforcement have been ongoing since Saturday.

- YouTube

China appears to be preparing for an invasion of Taiwan, but the island’s physical geography and international support would make any armed conflict the most complex and deadly in modern history. CSIS China Power Project director Bonny Lin joins Ian Bremmer on GZERO World.