Trump's Soft Targets

The world moved one step closer toward a trade war last week, as the US implemented long-postponed tariffs against its allies (Mexico, Canada, and the EU). Why did the Trump administration finally decide to lower the hammer on Washington’s friends?

Simple, says my fellow Signalista Gabe Lipton. They’re easy targets.

In Mexico, outgoing incumbent President Pena Nieto faces an election next month in which his business-friendly party, the PRI, will likely experience its most crushing loss in decades. That means he’s under huge pressure to strike a NAFTA deal with Washington that safeguards Mexico’s long-term business interests before the election of leftist Andres Manuel Lopez Obrador, who could blow up the NAFTA talks entirely. With Pena Nieto over a barrel, Trump’s metals tariffs are designed to force Mexico to give away the store before Lopez Obrador has a chance to set up shop. Will it work?

For Canada’s Justin Trudeau, Trump’s tariffs pose a different political problem — getting baited into a trade war could hurt politically important industrial bases in Ontario and Quebec which rely on the US market, but responding too softly could hurt him with an electorate that deeply dislikes the US president. Trump knows Trudeau has a fine line to walk, and sees an opportunity to knock him off it, particularly since the heartthrob prime minister could suffer a political blow if Doug Ford (a populist businessman often compared to Trump), wins an election to run Ontario this week.

As for the EU, Trump knows full well that crafting a forceful and unified response to the US requires forging consensus among 28 countries, who are struggling to find unity on most things these days. What’s more, Europe’s abiding commitments to WTO rules (Quaint! Sad!) incline it to take a more deliberative and litigious approach to trade disputes that can get left in the dust by Trump’s norm-breaking executive actions. That said, if Trump follows through with proposed tariffs on European autos — which dwarf steel and aluminum as exports to the US — could the Europeans take a toothier approach?

The bottom line: For President Trump, going after US allies is way to ring up quick and dirty wins on an issue — trade — that’s popular with his base. Of course, that still leaves the challenge of facing down China, a competitor that enjoys greater economic heft, and far fewer political or economic constraints, than any of America’s soft target friends.

More from GZERO Media

- YouTube

A military confrontation between India and Pakistan in May nearly pushed the two nuclear-armed countries to the brink of war. On Ian Explains, Ian Bremmer breaks down the complicated history of the India-Pakistan conflict, one of the most contentious and bitter rivalries in the world.

A combination picture shows Russian President Vladimir Putin during a meeting with Arkhangelsk Region Governor Alexander Tsybulsky in Severodvinsk, Arkhangelsk region, Russia July 24, 2025.
REUTERS/Leah Millis

In negotiations, the most desperate party rarely gets the best terms. As Donald Trump and Vladimir Putin meet in Alaska today to discuss ending the Ukraine War, their diverging timelines may shape what deals emerge – if any.

The Caryn influencer artificial intelligence AI page is seen in this illustration photo taken in Warsaw, Poland on 05 December, 2023.
(Photo by Jaap Arriens/NurPhoto)

Since its inception, generative AI such as ChatGPT has run primarily in the cloud: large data centers run by large companies. In that home, AI is reliant on electricity-hungry computers, robust internet connections, and centralized data.