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How measuring nature at the DNA level unlocks financial growth

How Do You Measure Nature? | GZERO Media

Katie Critchlow is CEO of NatureMetrics, a company that, well, measures nature. But how?

"We use eDNA; that's all the DNA that's left behind in the environment by every species because every species in the world contains DNA," she explains during the livestream discussion "Time for nature: Turning biodiversity risk into opportunity," hosted by GZERO in partnership with Suntory.

But the animals and plants you see, Critchlow points out, are only a tiny fraction of total life on earth. There's a lot of very small stuff too.


Those microbes, fungi, and nematodes are what matter most to business risk because they "drive the nutrient cycles and the carbon cycles and basically keep us all alive."

Learn more about this GZERO Media live discussion: https://www.gzeromedia.com/sustainability

Puppet Regime

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Watch GZERO World with Ian Bremmer