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How measuring nature at the DNA level unlocks financial growth
How Do You Measure Nature? | GZERO Media

How measuring nature at the DNA level unlocks financial growth

Katie Critchlow is CEO of NatureMetrics, a company that, well, measures nature. But how?

"We use eDNA; that's all the DNA that's left behind in the environment by every species because every species in the world contains DNA," she explains during the livestream discussion "Time for nature: Turning biodiversity risk into opportunity," hosted by GZERO in partnership with Suntory.

But the animals and plants you see, Critchlow points out, are only a tiny fraction of total life on earth. There's a lot of very small stuff too.

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Biodiversity loss: Is nature-positive the new net zero?
Biodiversity Loss: Is Nature-Positive The New Net Zero? | GZERO Media

Biodiversity loss: Is nature-positive the new net zero?

The world has been in a climate emergency for years now. But much less attention is paid to biodiversity loss — which is a very big deal since we're on the brink of a sixth mass extinction.

On the heels of the ongoing COP15 UN Biodiversity Conference in Montreal, Canada, we gathered experts from the public and private sectors to discuss the gravity of the problem and, more importantly, how to fix it. The solution lies with businesses, although it needs help from policymakers to figure out how to make money in a sustainable way that not only protects life on earth but actually reverses the course of its destruction.

Here are a few highlights from "Time for nature: Turning biodiversity risk into opportunity," a livestream conversation hosted by GZERO in partnership with Suntory.

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