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GZERO AI

Deepfake disclosure is coming for politics

With the 2024 election looming, the US Federal Communications Commission has proposed a first-of-its-kind rule requiring disclosure of AI-generated content in political ads on TV and radio.

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GZERO AI

New rules for political ads

Meta announced last week that it will require disclosures for any political ads made using generative AI, and that applies to political advertisers around the world — not just in the US.

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Helping voters navigate information with confidence

Advances in generative AI are transforming the information environment around elections, making it harder to distinguish authentic content from misleading or manipulated material. Ahead of the 2026 US midterm elections, Microsoft is highlighting efforts to help voters access reliable election sources and make informed decisions. The lessons from this work extend beyond a single election, helping people build the skills needed to navigate information thoughtfully and confidently in an AI-enabled world. Read more here.