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It seems like every company worth its salt has a Chief AI Officer, aka CAIO, these days – or, at least, every company that wants to buy into the hype.

The Financial Times reports that these positions aren’t just for tech-related companies but any firm looking to integrate artificial intelligence into its work. And over the past five years, the number of companies with a top AI official has tripled, according to LinkedIn’s best count. Some see their role as an AI evangelist, while others are more integrated with ethics, risk, compliance, and legal practices of their businesses.