US Surgeon General Vivek Murthy is sounding the alarm that drinking alcohol is linked to cancer, and he’s calling for a rethink on the federal government’s guideline for how much alcohol is safe to drink. Right now, US government guidelines recommend that men consume no more than two drinks per day, and women have no more than one.
His call comes at the right time for Dry January when many choose to forego alcohol and focus on New Year’s resolutions. But the effort comes at the wrong time for the restaurant industry, which depends on alcohol sales to make a profit, especially as food and labor costs rise, and as inflation-weary diners are cutting back on eating out.
But consumers may already be heeding his warning. According to the WHO and the CIA’s Factbook, both Canadians and Americans have cut back on their drinking since booze consumption surged during the pandemic.