Science & Tech

European small biz owners impacted by Ukraine war and COVID, says head of industry group

European Small Biz Owners Impacted by Ukraine War and COVID, Says Industry Expert | GZERO Media

What's the outlook for European small businesses these days?

Not as good as SME owners would like, according to Véronique Willems, secretary general of SMEUnited, an organization representing some 22.5 million European small businesses that employ almost 82.4 million people across 30 European countries.

In recent months, European SMEs have been hit by the double whammy of COVID spikes due to the omicron variant and now higher energy prices due to Russia's war in Ukraine, Willems explains during a livestream conversation on small businesses and pandemic recovery hosted by GZERO Media in partnership with Visa.

"I hear entrepreneurs who have tripled or more of their energy costs," she says.

"So the sentiment, let's say, is a big uncertainty at the moment." What about the EU's COVID stimulus program for SMEs? Willem points out that a lot of the funds have already been used for things like digitalization and green transition, which has been a big success, but complains that not all the money has gone to small firms.

More For You

The French President Emmanuel Macron (R) welcomes the European Commission President Ursula von der Leyen (L) at the Elysee Presidential Palace.

SOPA images

European Union leaders agreed to move ahead with “Buy European” policies as part of a broader push to de-risk from the US and boost competitiveness amid China’s industrial prowess.

PA via Reuters Ukraine's Vladyslav Heraskevych, with his helmet, which features pictures of people killed in the war with Russia. Heraskevych was ruled out of the Men's Skeleton event by the International Olympic Committee just over an hour before competition began, pictured at the Cortina Sliding Centre, on day six of the Milano Cortina 2026 Winter Olympics, Italy. Picture date: Thursday February 12, 2026.

20: The number of fallen Ukrainian athletes and coaches depicted on a Ukrainian skeleton racer’s helmet at the Winter Olympics, which prompted the International Olympic Committee (IOC) to disqualify him on Thursday.

Russian President Vladimir Putin attends his annual end-of-year press conference and phone-in in Moscow, Russia December 19, 2025.
Sputnik/Alexander Kazakov/Pool via REUTERS

The Russian government has begun blocking the popular messaging apps WhatsApp and Telegram in a sweeping crackdown aimed at forcing Russians to use a state-backed alternative called MAX, which critics say would enable censorship and surveillance.