European small biz owners impacted by Ukraine war and COVID, says head of industry group

European Small Biz Owners Impacted by Ukraine War and COVID, Says Industry Expert | GZERO Media

What's the outlook for European small businesses these days?

Not as good as SME owners would like, according to Véronique Willems, secretary general of SMEUnited, an organization representing some 22.5 million European small businesses that employ almost 82.4 million people across 30 European countries.

In recent months, European SMEs have been hit by the double whammy of COVID spikes due to the omicron variant and now higher energy prices due to Russia's war in Ukraine, Willems explains during a livestream conversation on small businesses and pandemic recovery hosted by GZERO Media in partnership with Visa.

"I hear entrepreneurs who have tripled or more of their energy costs," she says.

"So the sentiment, let's say, is a big uncertainty at the moment." What about the EU's COVID stimulus program for SMEs? Willem points out that a lot of the funds have already been used for things like digitalization and green transition, which has been a big success, but complains that not all the money has gone to small firms.

More from GZERO Media

People celebrate the one year anniversary since student-led protests ousted Bangladesh's former Prime Minister Sheikh Hasina, in Dhaka, Bangladesh, August 5, 2025.
REUTERS

Earlier this week, thousands of people flooded the streets in Bangladesh’s capital of Dhaka to mark the one-year anniversary of a student-led protest movement that brought an end to 15 years of rule under former Prime Minister Sheikh Hasina.

Activists of All India National Congress burn an effigy of US President Donald Trump and Prime Minister of India Narendra Modi during a protest in Kolkata, India, after the Trump administration announced a 25% tariff on Indian goods, on August 1, 2025.
Samir Jana/Hindustan Times/Sipa USA

On Wednesday, US President Donald Trump upped the ante further, announcing he would double India’s tariff rate to 50% later this month. Indian Prime Minister Narendra Modi has so far refused to back down.

Last month, as part of its European Digital Commitments, Microsoft introduced new initiatives to support the development of multilingual AI models and to help safeguard Europe’s cultural heritage. To help close the AI language gap, the company is working with partners across Europe to expand access to multilingual data and to advance open-source models that reflect the region’s linguistic diversity. Microsoft is also launching a new call for proposals to increase digital content for ten underrepresented European languages and is expanding its Culture AI initiative. Building on successful projects in Greece and Italy, the company is partnering with the Ministère de la Culture and Iconem to digitally recreate Notre-Dame. This work aims to ensure that Europe’s iconic landmarks are preserved for future generations through immersive, AI-powered experiences. Read more here.