How should business leaders run their companies during the coronavirus pandemic?

Coronavirus Crisis & Wartime Analogy: how should business leaders respond? | Business In :60 | GZERO

Kevin Sneader, global managing partner for McKinsey & Company, provides perspective on how corporate business leaders should respond during the global coronavirus crisis:

I think the question every business leader will probably have to answer is, what did you do during this war, this battle against coronavirus?

And to answer that question, I'll be recording a series of messages that really talk to the very different times that I face, and I suspect all of you face. I spent most of today on Zoom and other video conferences with colleagues, and it's Sunday. We're working very, very hard. I know that you are, too. And in that context, providing leadership requires being present in the moment, sharing real empathy, sharing understanding for the different context in which we're all operating, but being very clear on the goals that we all have to deliver. And so that's why I think when we answer the question, "what did you do during this war?" we'll all have stories to tell that I believe will mark out an extraordinary time for leadership as much as an extraordinary time for the world.

More from GZERO Media

Five years ago, Microsoft set bold 2030 sustainability goals: to become carbon negative, water positive, and zero waste—all while protecting ecosystems. That commitment remains—but the world has changed, technology has evolved, and the urgency of the climate crisis has only grown. This summer, Microsoft launched the 2025 Environmental Sustainability Report, offering a comprehensive look at the journey so far, and how Microsoft plans to accelerate progress. You can read the report here.

Armenian Prime Minister Nikol Pashinyan and Iranian President Masoud Pezeshkian shake hands as they meet with the media to make a joint statement following their talks in Yerevan, Armenia, August 19, 2025.
Hayk Baghdasaryan/Photolure via REUTERS

$3 billion: Armenia and Iran pledged to triple bilateral trade to $3 billion this week, just days after Yerevan inked a US-brokered peace deal with Azerbaijan.

An Indian paramilitary soldier guards a road during India's 79th Independence Day celebrations in Srinagar, Jammu and Kashmir, on August 15, 2025. Prime Minister Narendra Modi issues a stern warning to Pakistan, stating that India will not tolerate nuclear blackmail anymore and will give a befitting reply to the enemy. He asserts that India has now set a ''new normal'' of not differentiating between terrorists and those who nurture terrorism.
Photo by Firdous Nazir/NurPhoto

For four days in May, two nuclear rivals stood at the brink of a potentially catastrophic escalation, one that could impact a fifth of the world’s population.

People celebrate after early official results show Bolivian presidential candidate Jorge "Tuto" Quiroga of the conservative Alianza Libre coalition in second place, and as the ruling party Movement for Socialism (MAS) was on track to suffer its worst electoral defeat in a generation, in Santa Cruz, Bolivia, August 17, 2025.
REUTERS/Ipa Ibanez

20: The centrist Rodrigo Paz and the conservative Jorge Quiroga advanced to Bolivia’s presidential runoff election after winning the most votes in Sunday’s first round, ensuring that a left-wing politician won’t occupy the country’s presidency for the first time in 20 years.

Enaam Abdallah Mohammed, 19, a displaced Sudanese woman and mother of four, who fled with her family, looks on inside a camp shelter amid the ongoing conflict between the paramilitary Rapid Support Forces (RSF) and the Sudanese army, in Tawila, North Darfur, Sudan July 30, 2025.
REUTERS