Trump’s ground-game gamble

A Trump Vance campaign sign sits at the Cobb County Republican Party's booth at the Pigs and Peaches Country Festival in Kennesaw, Georgia, on Aug. 17, 2024.

A Trump Vance campaign sign sits at the Cobb County Republican Party's booth at the Pigs and Peaches Country Festival in Kennesaw, Georgia, on Aug. 17, 2024.

REUTERS/Megan Varner
Less than six weeks before Election Day, Donald Trump is gambling on an unconventional (and untested) strategy to target potential voters. The polling margins in the states expected to decide the election’s outcome – Pennsylvania, Michigan, Wisconsin, Georgia, North Carolina, Arizona, and Nevada – areexceptionally tight. That’s why theget-out-the-vote operations supporting the Trump and Kamala Harris campaigns are even more critical than usual.

Both sides know they must motivate as many supporters, and potential supporters, as possible to cast a ballot. Harris is taking a more conventional approach to the “ground game” by relying on the resources of the Democratic National Committee and onhundreds of thousands of volunteers to knock on doors in key states and to register more voters likely to support her.

Trump has a different strategy. Rather than relying on the Republican National Committee and volunteers as past GOP presidential candidates have done, the Trump campaign is reportedly outsourcing these operations to outside groups, including one backed by Elon Musk, to target mainly undecided voters. These groups pay workers to do the groundwork once done mainly by volunteers.

If this strategy works, it may change future campaigns for both parties. If it doesn’t, Trump’s gamble will likely be remembered as a bad idea that helped cost him the election.

More from GZERO Media

- YouTube

China is conducting near-daily military exercises in the Taiwan Strait and the risk of conflict is getting higher. Could Beijing and Taipei be heading toward war? Ian Bremmer sits down with Bonny Lin, director of the China Power Project at CSIS.

Protesters are blanketed in smoke along Alondra Boulevard during a standoff with law enforcement following multiple detentions by Immigration and Customs Enforcement (ICE), in the Los Angeles County city of Compton, California, U.S., June 7, 2025.
REUTERS/Barbara Davidson

On Saturday, US President Donald Trumpdeployed 2,000 National Guard troops to Los Angeles to quell protests against ICE immigration raids.

View of what state media KCNA reported was a test-firing of the weapons system of the new "Choe Hyon-class" warship, in this picture released on April 30, 2025, by the Korean Central News Agency.
via REUTERS

Welcome to the new global arms race: faster, smarter, more dangerous and more expensive than ever. In 2024, world military spending surged toa record $2.7 trillion, the steepest annual increase since the Cold War's end, driven largely by European, Asian and Middle Eastern nations.

Inter Miami Forward Lionel Messi controls the ball during the first half of an MLS match against the Philadelphia Union at Subaru Park in Chester, Pennsylvania, on May 24, 2025.
Kyle Rodden/CSM/Sipa USA

The FIFA Club World Cup kicks off on Saturday, with the United States acting as hosts for a competition of the top teams on the globe.