Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

November 07, 2021

Want to Avoid Greenwashing? Go From Targets to Action, Suggests Catherine McKenna | Global Stage

Everyone's talking about greenwashing at COP26. Why? For Catherine McKenna, Canada's former minister of Infrastructure and Communities, it's too easy to make commitments without having a process in place to deliver. Good words, she says, are no longer enough. "We need to understand how you're going to translate your targets into real action. And then we need to track that progress. That's exactly what governments need to do, but it's also what businesses need to do."

McKenna spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

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A serviceman of the 43rd Separate Artillery Brigade of the Ukrainian Armed Forces fires a 2S7 Pion self-propelled gun toward Russian positions, amid Russia's attack on Ukraine, on the front line in the Donetsk region of Ukraine, on May 30, 2025.

REUTERS/Anatolii Stepanov

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US President Donald Trump is joined by Secretary of Commerce Howard Lutnick and Vice President JD Vance while announcing a trade agreement with the United Kingdom in the Oval Office on May 8, 2025.

Emily J. Higgins/White House/ZUMA Press Wire

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Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

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Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

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Subscribe to GZERO Media's newsletter: Signal

More from GZERO Media

What does it mean to have the first (North) American Pope—and can his leadership help heal both a divided Church and an increasingly secular America?

South Koreans head to the polls this Tuesday, June 3, to elect a new president. They’ll face a choice between two candidates with sharply contrasting visions for the country’s future — and its foreign policy.

A roundup of three major storylines that we’re keeping an eye on this week.

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GZEROMEDIA

Subscribe to GZERO Media's newsletter: Signal

The first US Pope has come along at a pivotal moment of faith in America, when many are open to giving religion another look. In a new episode of Ian Explains, Ian Bremmer breaks down America's longstanding slide into secularism and also a recent renewed interest in religion.

On Wednesday evening, the US Court of International Trade ruled that President Donald Trump could not impose his “reciprocal” tariffs. GZERO spoke to Eurasia Group’s top analysts to assess what could happen next.

Think you know what's going on around the world? Here's your chance to prove it.

Poland holds the final round of its presidential election on Sunday, China offers funds to Pacific Island nations to speed up trade deals, and Russia readies troops at another portion of the Ukrainian border.