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Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

Everyone's talking about greenwashing at COP26. Why? For Catherine McKenna, Canada's former minister of Infrastructure and Communities, it's too easy to make commitments without having a process in place to deliver. Good words, she says, are no longer enough. "We need to understand how you're going to translate your targets into real action. And then we need to track that progress. That's exactly what governments need to do, but it's also what businesses need to do."

McKenna spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

Is net zero really possible? Watch our live event

As COP26 nears, the need for real climate action has never been more urgent. There are reasons for hope, but many scientists believe the ambitious goal of net zero emissions by 2050 is unattainable without immediate and significant change. Governments, financial institutions, and private sector companies alike have all recognized the need for a multistakeholder approach to solving this crisis of a lifetime.

Watch "Climate Crisis: Is net zero really possible?" a one-hour virtual livestream, hosted by GZERO Media and Microsoft as part of the Global Stage series, to hear scientists, corporate leaders and policymakers debate this question and offer critical perspectives on the way forward. Live on Tuesday, November 2nd at 11am ET, we'll break down what "net zero" means, take stock of where the world is on the path to carbon neutrality, and discuss critical steps needed to make real progress.

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