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Want to Avoid Greenwashing? Go From Targets to Action, Suggests Catherine McKenna | Global Stage

Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

Everyone's talking about greenwashing at COP26. Why? For Catherine McKenna, Canada's former minister of Infrastructure and Communities, it's too easy to make commitments without having a process in place to deliver. Good words, she says, are no longer enough. "We need to understand how you're going to translate your targets into real action. And then we need to track that progress. That's exactly what governments need to do, but it's also what businesses need to do."

McKenna spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

Extinction Rebellion protesters dressed as 'Greenwash Busters' outside the Science Museum in South Kensington, during the protest. Protesters and scientists gathered both inside and outside the Science Museum to demonstrate against oil giant Shell's sponsorship of the Our Future Planet climate change exhibition.

Vuk Valcic / SOPA Images/Sipa USA

Busting greenwashers

If you're watching what's happening this week at the COP26 climate summit, you'll probably hear this buzzword a lot: greenwashing. But the term is often thrown around carelessly, so let's take a minute to explain what it actually means, why corporations do it, and what, if anything, can be done about it.

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