Isabelle Nijs runs a hair salon in Begijnendijk, Belgium, about an hour’s drive to the northeast of Brussels. Nijs struggled to keep her business going through the pandemic during lockdowns and the lack of customers that brought. Rents and insurance premiums continued going up, but she didn’t get any financial support to meet the rising costs. Now, with people coming out of COVID restrictions, her business has begun to bloom … only to be impacted yet again, this time by the war in Ukraine. Now, she’s also dealing with supply chain issues, with prices going up and quality going down, not to mention long wait times.
Watch more from our conversation on how small businesses can thrive after COVID, which was recorded live on March 22, 2022.