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What spies can teach us about persuasion
“They are the world’s best salespeople,” Hurewitz told GZERO. Spies master the hardest pitch imaginable: convincing someone to commit treason. And the skills they use—empathy, curiosity, and what he calls “the art of elicitation”—are just as valuable in boardrooms and negotiating tables today.
However, those abilities are also experiencing a societal recession as political polarization grows, and screens and devices threaten to erode the “soft skills” spies, and the rest of us, can use to get what we want.
Watch Hurewitz’s interview with GZERO’s Tony Maciulis for more on what world leaders can learn from spies, what he thinks of President Donald Trump's skills as a salesman, and how artificial intelligence is impacting the traditional world of espionage.