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Morocco line-up during the 2022 FIFA World Cup quarterfinal match against Portugal in Doha, Qatar.

Jose Breton via Reuters Connect

What’s it worth to crush it at the World Cup?

Whether or not underdog Morocco beats France in the World Cup semifinals on Wednesday, one thing is sure: Becoming the first African or Arab nation to get this far in the biggest sporting event on the planet stands to get Morocco more than on-field glory in Qatar.

The Atlas Lions probably didn't expect to have such an amazing run, but their overperformance is no coincidence. It’s the fruit of decades of heavy investment by the kingdom in developing its players as part of Morocco’s broader sports diplomacy.

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