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Why we need to put a price on carbon: University of Tokyo’s Naoko Ishii

If we are serious about doing the right thing on climate, only incentives to cut emissions simply won't cut it. Naoko Ishii, Director of Center for Global Commons, and Executive Vice President of the University of Tokyo, wants the carrot to be backed up by a stick in the form of a price on carbon that incorporates natural capital into economic policy. Once politicians do that, it'll be a lot easier for companies and individuals to see that further pollution will hurt our pockets as much as it harms the planet.

Ishii spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

Is net zero really possible? Watch our live event

As COP26 nears, the need for real climate action has never been more urgent. There are reasons for hope, but many scientists believe the ambitious goal of net zero emissions by 2050 is unattainable without immediate and significant change. Governments, financial institutions, and private sector companies alike have all recognized the need for a multistakeholder approach to solving this crisis of a lifetime.

Watch "Climate Crisis: Is net zero really possible?" a one-hour virtual livestream, hosted by GZERO Media and Microsoft as part of the Global Stage series, to hear scientists, corporate leaders and policymakers debate this question and offer critical perspectives on the way forward. Live on Tuesday, November 2nd at 11am ET, we'll break down what "net zero" means, take stock of where the world is on the path to carbon neutrality, and discuss critical steps needed to make real progress.

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