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Shizuka Takahashi wants Tokyo’s foot traffic to return. Having face-to-face interactions with her customers means everything to her — in fact, the desire to interact with people is why she opened her Tokyo shop, PuRe Juice Bar. She got the idea while living in New York City, where people know and love smoothies. In Tokyo, however, the juice culture is less common. Takahashi opened in 2019 only to be hit by reduced sales as a result of COVID-19. By learning to market herself throughout the pandemic, and with government aid, she’s been able to keep her company afloat. Now she’s looking forward to helping her Japanese customers get hooked on healthy juice drinks.