GZERO AI

The EU gets into the “Act” on AI

Belgium, Brussels, 2023-12-09. European Commissioner for Internal Market Thierry Breton into the Artificial Intelligence Act Trilogue. Artificial Intelligence Act Trilogue together with the European Parliament and the European Commission to reach agreement on the Artificial Intelligence Act from 9 December 2023 in Brussels.
Belgium, Brussels, 2023-12-09. European Commissioner for Internal Market Thierry Breton into the Artificial Intelligence Act Trilogue. Artificial Intelligence Act Trilogue together with the European Parliament and the European Commission to reach agreement on the Artificial Intelligence Act from 9 December 2023 in Brussels.
Union Europeenne / Hans Lucas via Reuters Connect

Well, if the Americans are dragging their feet, the Europeans are racing ahead. The EU on Tuesday officially endorsed a landmark law that aims to protect societies from possible AI harms while still encouraging innovation in the sector.

How does it work? It ranks the risks posed by different AI applications, and subjects those in the highest category – for example, critical infrastructure, education, law enforcement, or product safety – to strict oversight of their datasets and algorithms. Violations will incur hefty fines.

Most consumer uses of AI, meanwhile, fall into lower or no-risk categories, which will see a lighter touch. So you can, without oversight, ask an AI to make you a Vermeer-style image of Rudy Giuliani riding a tricycle made of peacock feathers through a sea of Red Lobster’s Endless Shrimp (try it.)

This isn’t just a technology law, it’s a geopolitical play. While the US and China battle for AI supremacy, the EU – lacking tech giants of its own but boasting the world’s largest market of affluent consumers – is trying to carve out a role as a leader in sensible AI regulation. Since global tech companies often avoid regulatory headaches by simply following the strictest regulatory standard among various markets, Brussels is betting its strong laws will shape global practices.

More For You

Taiwan's President Lai Ching-te speaks at a press conference on the latest round of economic talks with the United States, in Taipei, Taiwan, on February 3, 2026.

REUTERS/Ann Wang

Chinese President Xi Jinping reportedly plans to focus on Taiwan during his planned summit with US President Donald Trump next month.

King Charles III and Queen Camilla look on as US President Donald Trump speaks during a state dinner at the White House in Washington, D.C., USA, on April 28, 2026.
REUTERS/Suzanne Plunkett

US President Donald Trump reportedly told his aides to prepare for a longer blockade of Iranian-linked ships passing through the Strait of Hormuz. But it’s not clear how long such a blockade could last – for either country.

Chris, an Army veteran, started his Walmart journey over 25 years ago as an hourly associate. Today, he manages a Distribution Center and serves as a mentor, helping others navigate their own paths to success. At Walmart, associates have the opportunity to take advantage of the pathways, perks, and pay that come with the job — with or without a college degree. In fact, more than 75% of Walmart management started as hourly associates. Learn more about how over 130,000 associates were promoted into roles of greater responsibility and higher pay in FY25.