Connecting the world: the power of digital trade

Connecting The World: The Power of Digital Trade | GZERO Media

In their work around the globe, Catherine Shimony and her partner, Joan Shifrin, saw many women artisans in need. “We saw beautiful products women were making but they often didn’t have a market to sell them in, even locally. Beautiful products languished,” Shifrin explains.

So they founded Global Goods Partners to help female artisans reach a global audience. Since launching back in 2005, GGP has partnered with more than 60 artisan groups in countries throughout Africa, the Americas, and Asia.

“What we brought to the partnership was market access. Global Goods Partners is all about poverty alleviation, and social justice … bringing the global economy to the most vulnerable of populations. Most vulnerable being women and children,” Shimony says.

One example of their work? Kandahar Treasure in Afghanistan, with whom GGP has collaborated for a decade. Many of the Afghan women involved in the Kandahar Treasure group are widows. Gathering and embroidering beautiful fabrics gives them a chance to earn money for their families.

Watch the video above to see how digital trade works as a game-changer for women around the world.

Watch our recent livestream discussion on remittances and other tools for economic empowerment.


More from GZERO Media

Supporters greet the Democratic lawmakers who left the state to deny Republicans quorum, as they return to the House, as the attempt to redraw the state's 38 congressional districts continues, at the Texas State Capitol, in Austin, Texas, U.S. August 18, 2025.
REUTERS/Nuri Vallbona

Today, Texas’s legislature could hand Republicans five new congressional seats – and set off a red hot redistricting battle ahead of the 2026 midterms.

Five years ago, Microsoft set bold 2030 sustainability goals: to become carbon negative, water positive, and zero waste—all while protecting ecosystems. That commitment remains—but the world has changed, technology has evolved, and the urgency of the climate crisis has only grown. This summer, Microsoft launched the 2025 Environmental Sustainability Report, offering a comprehensive look at the journey so far, and how Microsoft plans to accelerate progress. You can read the report here.

Armenian Prime Minister Nikol Pashinyan and Iranian President Masoud Pezeshkian shake hands as they meet with the media to make a joint statement following their talks in Yerevan, Armenia, August 19, 2025.
Hayk Baghdasaryan/Photolure via REUTERS

$3 billion: Armenia and Iran pledged to triple bilateral trade to $3 billion this week, just days after Yerevan inked a US-brokered peace deal with Azerbaijan.

An Indian paramilitary soldier guards a road during India's 79th Independence Day celebrations in Srinagar, Jammu and Kashmir, on August 15, 2025. Prime Minister Narendra Modi issues a stern warning to Pakistan, stating that India will not tolerate nuclear blackmail anymore and will give a befitting reply to the enemy. He asserts that India has now set a ''new normal'' of not differentiating between terrorists and those who nurture terrorism.
Photo by Firdous Nazir/NurPhoto

For four days in May, two nuclear rivals stood at the brink of a potentially catastrophic escalation, one that could impact a fifth of the world’s population.