Friendshoring and the curious case of Vietnam

​Vietnam's Prime Minister Pham Minh Chinh meets with Singapore's Prime Minister Lee Hsien Loong at the Istana in Singapore February 9, 2023.
Vietnam's Prime Minister Pham Minh Chinh meets with Singapore's Prime Minister Lee Hsien Loong at the Istana in Singapore February 9, 2023.
REUTERS/Edgar Su

Post-Davos, another of the big trends we will be watching this year is the expansion of the “friendshoring” phenomenon that has seen a significant rise in the political proximity of trade (and a shift away from geopolitical rivals).

Trade between the US and China is still rising in absolute terms, but Beijing’s share of exports to the US has fallen 7.2% since 2017. Other countries like Mexico and Canada are hoping to pick up some scraps, based on trade agreements and being nestled next to the US border. Canadian Deputy Prime Minister Chrystia Freeland was in Davos making a pitch for new investment, based on Canada’s critical mineral resources and clean energy supply (not to mention, $88 billion in investment subsidies to compete with the US Inflation Reduction Act).

There are signs that such blunt industrial policy is working. An MIT clean investment monitor for Q3 2023 suggested that there was a 42% year-on-year increase to $64 billion in US investment in clean technology – from manufacturing (mainly the EV supply chain) to retail purchases. The billions available to businesses and consumers through the IRA is likely to have played a big role in ensuring that money did not go overseas.

But there is one beneficiary of the friendshoring phenomenon that is not relying solely on its checkbook: Vietnam. The Southeast Asian country is curious in many ways, not least because it remains a Marxist-Leninist one-party socialist republic.

Prime Minister Pham Minh Chinh was in Davos to explain how he squares his country’s socialist principles with hard-bitten capitalist competition for investment. He said the goal is to develop a “socialist-oriented market economy” based on supply and demand, but where the state is present to accommodate “unpredictable” events like COVID. Vietnam is seeking to become a modern, developed, high-income country by 2050, he said, and it has come a long way already since the late 1980s. GDP growth was 4.7% last year and is forecast to be 5.8% in 2024.

Vietnam has managed to juggle relations with the US, its former enemy, and China, which lays claim to parts of the South China Sea currently controlled by Hanoi.

China remains its biggest trading partner, and two-thirds of its manufacturing inputs are reliant on imports from Beijing.

But Vietnam has seen its foreign direct investment soar, as it has positioned itself as an option for Western businesses looking to hedge away from China. Typically, manufacturing wages are around half that paid in China. Pham said his priorities now are to raise education standards to foster advanced manufacturing in semiconductors, AI, and green technology.

He said the chairman and CEO of US tech giant, Nvidia Corporation (Jen-Hsun Huang), visited Vietnam recently and said he plans to make it his company’s second home.

“We always stand ready to facilitate investment,” said the ostensibly communist leader.

Lenin will be whirling in his mausoleum.

More from GZERO Media

A miniature statue of US President Donald Trump stands next to a model bunker-buster bomb, with the Iranian national flag in the background, in Kananaskis, Alberta, Canada, on June 19, 2025.
STR/NurPhoto

US President Donald Trump said Thursday that he will decide whether to bomb Iran’s nuclear facilities “in the next two weeks,” a move that re-opens the door to negotiations, but also gives the US more time to position military forces for an operation.

People ride motorcycles as South Korea's LGBTQ community and supporters attend a Pride parade, during the Seoul Queer Culture Festival, in Seoul, South Korea, June 14, 2025.
REUTERS/Kim Soo-hyeon

June is recognized in more than 100 countries in the world as “Pride Month,” marking 55 years since gay liberation marches began commemorating the Stonewall riots – a pivotal uprising against the police’s targeting of LGBTQ+ communities in New York.

Port of Nice, France, during the United Nations Oceans Conference in June 2025.
María José Valverde

Eurasia Group’s biodiversity and sustainability analyst María José Valverde sat down with Rebecca Hubbard, the director of the High Seas Alliance, to discuss the High Seas Treaty.

Housing shortages in the US and Canada have become a significant problem – and a contentious political issue – in recent years. New data on housing construction this week suggest neither country is making enough progress to solve the shortfalls. Here’s a snapshot of the situation on both sides of the border.

Ontario Premier Doug Ford speaks during a meeting of northeastern U.S. Governors and Canadian Premiers, in Boston, Massachusetts, U.S., June 16, 2025.
REUTERS/Sophie Park

While the national level drama played out between Donald Trump and Mark Carney at the G7 in Kananaskis, a lot of important US-Canada work was going on with far less fanfare in Boston, where five Canadian premiers met with governors and delegations from seven US states.

- YouTube

What’s next for Iran’s regime? Ian Bremmer says, “It’s much more likely that the supreme leader ends up out, but the military… continues to run the country.”

Enbridge’s 2024 Sustainability Report is now available, outlining our approach to meeting today’s energy needs while advancing solutions for tomorrow. Now in its 24th year, the report reflects our ongoing commitment to being a safe operator of essential energy infrastructure and a responsible environmental steward, principles at the heart of our mission to be North America’s first-choice energy delivery company. Highlights include a 40% reduction in emissions intensity, surpassing our 2030 target, and a 22% drop in absolute emissions since setting our goals in 2020. Explore the 2024 Sustainability Report today.