New AI toys spark privacy concerns for kids

Innovative AI toys spark privacy concerns for kids | GZERO AI

Taylor Owen, professor at the Max Bell School of Public Policy at McGill University and director of its Centre for Media, Technology & Democracy, looks at a new phenomenon in the AI industry: interactive toys powered by AI. However, its interactivity function comes with a host of privacy concerns. According to Owen, it doesn't end there.

So, it's that time of year where I start thinking, admittedly far too late, about my holiday shopping. And because I have a ten-year-old child, this means that I am seeing a lot of ads for new kids’ toys. Kids have had interactive toys for decades. Remember Tickle Me Elmo?

But now these interactive toys are being powered by AI. For example, for $1500, you can buy your kid a Moxie robot. My name is Moxie. I am a new robot. What is your name? Moxie is sort of like a robotic best friend. When your kid talks to it, Moxie records those conversations and then uses technology powered by OpenAI to analyze those interactions and react back.

Embodied, the company that makes Moxie, says that this helps kids regulate their emotions, provides them with companionship, and boost their self-esteem. All of which sounds great, but toys like this should also give us pause. Let me explain. A toy like this comes with a whole host of privacy concerns. Moxie records video and audio of your child and then analyzes that data to create facial expression and user image data.

Now they say they don't store the audio and video recordings, but they do keep the metadata about your child's facial expressions and how they're interacting with the toy. Embodied says it's ultimately parents’ responsibility to ensure that their child isn't giving out personal data. But I don't know., that seems unlikely for a toy that's designed to be your child's digital best friend.

These types of privacy concerns, of course, aren't new. Home assistants like Amazon Alexa and other smart appliances also record and mine your data. And big tech companies aren't likely to move away from this kind of practice, as data collection is essential to their market power. It's pretty clear we're extending this collection practice into the lives of our children.

While privacy concerns with toys like these are well-established, there's another issue that I think requires some thought. How will toys like these affect childhood development? There's a chance these toys could become a powerful tool in helping kids learn and grow. Embodied claims that 71% of the kids that use Moxie saw improved social skills. But this also represents a pretty radical new frontier in childhood development.

What happens when kids are being socialized with robots instead of with other kids? It's often said that AI is going to transform our society, but this may not be a binary event. Sometimes the effect of AI is going to creep into our lives slowly. Kids toys, slowly but surely becoming agents, may be one way this happens.

I'm Taylor Owen and thanks for watching.

More from GZERO Media

A miniature statue of US President Donald Trump stands next to a model bunker-buster bomb, with the Iranian national flag in the background, in Kananaskis, Alberta, Canada, on June 19, 2025.
STR/NurPhoto

US President Donald Trump said Thursday that he will decide whether to bomb Iran’s nuclear facilities “in the next two weeks,” a move that re-opens the door to negotiations, but also gives the US more time to position military forces for an operation.

People ride motorcycles as South Korea's LGBTQ community and supporters attend a Pride parade, during the Seoul Queer Culture Festival, in Seoul, South Korea, June 14, 2025.
REUTERS/Kim Soo-hyeon

June is recognized in more than 100 countries in the world as “Pride Month,” marking 55 years since gay liberation marches began commemorating the Stonewall riots – a pivotal uprising against the police’s targeting of LGBTQ+ communities in New York.

Port of Nice, France, during the United Nations Oceans Conference in June 2025.
María José Valverde

Eurasia Group’s biodiversity and sustainability analyst María José Valverde sat down with Rebecca Hubbard, the director of the High Seas Alliance, to discuss the High Seas Treaty.

Housing shortages in the US and Canada have become a significant problem – and a contentious political issue – in recent years. New data on housing construction this week suggest neither country is making enough progress to solve the shortfalls. Here’s a snapshot of the situation on both sides of the border.

Ontario Premier Doug Ford speaks during a meeting of northeastern U.S. Governors and Canadian Premiers, in Boston, Massachusetts, U.S., June 16, 2025.
REUTERS/Sophie Park

While the national level drama played out between Donald Trump and Mark Carney at the G7 in Kananaskis, a lot of important US-Canada work was going on with far less fanfare in Boston, where five Canadian premiers met with governors and delegations from seven US states.

- YouTube

What’s next for Iran’s regime? Ian Bremmer says, “It’s much more likely that the supreme leader ends up out, but the military… continues to run the country.”