Jon Lieber, head of Eurasia Group's coverage of political and policy developments in Washington, DC shares his perspective on US politics.

Is Ron DeSantis too online?

Florida Governor Ron DeSantis announced his 2024 presidential bid this week on a Twitter Spaces event hosted by its terminally online CEO Elon Musk. Amid dropping poll numbers and headline after headline criticizing his unfriendly nature, DeSantis’s decision to launch his campaign on Twitter raises an important question: is the Florida Governor too online?

Twitter has been an important hub for conservatives for years and has become more so since Musk bought the platform and became its CEO. DeSantis’s decision to launch his presidential campaign on Twitter instead of somewhere that caters to a more traditional media audience reflects the platform’s importance for conservatives and, perhaps more importantly, allows DeSantis to bypass the media and have more control over his announcement.