AI for the entrepreneur

At the 2025 AI for Good Summit in Geneva, GZERO’s Tony Maciulis sat down with AI educator and content creator Natalie Choprasert, whose mission is to make artificial intelligence more accessible to everyday business owners.

With a massive following on TikTok and other platforms, Choprasert helps demystify AI tools and implementation, without the jargon. “Business owners don’t have time to test every tool,” she says. “Start with what fits your workflow, not what’s trending.”

In a world overwhelmed by rapid AI releases and rising misinformation, she also warns of new risks, from CEO scams to deepfake fraud, but believes clear labeling and education can build trust. Still, Choprasert remains optimistic: “AI has opened doors I never thought possible as a solopreneur.” Her message: AI isn’t just for tech giants, it’s a force multiplier for creatives, small businesses, and creators everywhere.

This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.