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AI for the entrepreneur
At the 2025 AI for Good Summit in Geneva, GZERO’s Tony Maciulis sat down with AI educator and content creator Natalie Choprasert, whose mission is to make artificial intelligence more accessible to everyday business owners.
With a massive following on TikTok and other platforms, Choprasert helps demystify AI tools and implementation, without the jargon. “Business owners don’t have time to test every tool,” she says. “Start with what fits your workflow, not what’s trending.”
In a world overwhelmed by rapid AI releases and rising misinformation, she also warns of new risks, from CEO scams to deepfake fraud, but believes clear labeling and education can build trust. Still, Choprasert remains optimistic: “AI has opened doors I never thought possible as a solopreneur.” Her message: AI isn’t just for tech giants, it’s a force multiplier for creatives, small businesses, and creators everywhere.
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
Skilling for the AI era: What do you need to succeed?
"AI isn’t one thing, it’s everything, everywhere, all at once,” says Naria Santa Lucia, General Manager of Microsoft Elevate.
In this Global Stage conversation with GZERO’s Tony Maciulis at the 2025 AI for Good Summit in Geneva, Santa Lucia explores how generative AI is transforming not just the way we work—but how we prepare to work at all. From lesson planning to law, Santa Lucia argues the most in-demand AI skills aren’t technical. “Curiosity, collaboration, and communication are the real power skills.”
She also highlights what’s at stake: the disruption of entry-level jobs, the future of informal and gig workers, and the urgency of reskilling at scale. “We don’t know all the answers, but we can’t afford to wait for them.”
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
AI for Good depends on global cooperation, says ITU's Doreen Bogdan-Martin
“Connectivity is an enabler, but it’s not evenly distributed,” says Doreen Bogdan-Martin, Secretary-General of the ITU.
In a conversation with GZERO’s Tony Maciulis at the 2025 AI for Good Summit in Geneva, Bogdan-Martin lays out the urgent global challenge: a widening digital divide in AI access, policy, and infrastructure. “Only 32 countries have meaningful compute capacity. And 85% don’t have an AI strategy.”
She calls for investment in local solutions, digital skills, and inclusive governance. “If we want AI for good, we need all voices at the table, not just the loudest.” From youth-led innovation to calls for global cooperation in a fragmented geopolitical climate, she underscores a simple truth: AI’s potential won’t be realized unless it’s shared.
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
- AI innovations that tackle the global refugee crisis ›
- Breaking: The UN unveils plan for AI ›
- Europe’s AI Act: World’s first guardrails or just a flashy head start? ›
- How AI for Good is tackling the digital divide ›
- What is Artificial Intelligence “good” for? ›
- Should internet be free for everyone? A Global Stage debate ›
AI innovations that tackle the global refugee crisis
“Tech is a means to an end, not the end itself,” says Hovig Etyemezian, head of UNHCR’s Innovation Service.
Speaking to GZERO's Tony Maciulis at the 2025 AI for Good Summit in Geneva, Etyemezian explains how technology is helping address one of the world’s most urgent challenges: the record number of forcibly displaced people. As conflicts rise and resources shrink, UNHCR is using data, AI, and digital tools to improve services and empower refugee communities, but only when designed with those communities, not for them.
From funding refugee-led innovation to expanding digital literacy and connectivity, the agency is bridging analog proximity with digital solutions. But risks remain. “We never test technologies on people. We design solutions with people,” he says, emphasizing ethics, consent, and inclusion at every step.
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
Europe’s AI Act: World’s first guardrails or just a flashy head start?
“We wanted to be first with a flashy AI law,” says Kai Zenner, digital policy advisor in the European Parliament.
Speaking with GZERO's Tony Maciulis at the 2025 AI for Good Summit in Geneva, Zenner explains the ambitions and the complications behind Europe’s landmark AI Act. Designed to create horizontal rules for all AI systems, the legislation aims to set global standards for safety, transparency, and oversight. But some of Europe’s largest companies are pushing back, saying the rollout is too fast and too rigid. Zenner acknowledges the growing pains, but insists the law was designed to evolve over time.
With workforce disruption, reskilling, and ethical concerns looming large, Zenner remains a digital optimist. “If we use AI wisely, we can fight discrimination, climate change, and energy waste,” he says. “But only if we get the governance right."
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
How AI for Good is tackling the digital divide
“AI is too important to be left to the experts,” says Frederic Werner, co-founder of the AI for Good Summit and head of strategic engagement at ITU (International Telecommunication Union), the United Nations' agency for digital technologies.
Speaking with GZERO's Tony Maciulis on the eve of the 2025 AI for Good Summit in Geneva, Werner reflects on how artificial intelligence has rapidly evolved from early promise to real-world applications—from disaster response to healthcare. But with 2.6 billion people still offline, he warns of a growing digital divide and urges leaders to build inclusive systems from the ground up. “It’s not about connectivity for the sake of it—it’s about unlocking local solutions for local problems,” he says.
As AI and quantum computing reshape our future, Werner calls for partnerships across governments, private sector, and civil society to ensure global impact. “The wind may shift,” he adds, “but our mission stays the same: using AI to solve humanity’s biggest challenges.”
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 AI for Good Summit in Geneva, Switzerland. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
AI trends in 2025 that drive progress on global goals
As the 10th annual UN Science, Technology, and Innovation Forum gets under way in New York, GZERO Media’s Global Stage series presents a timely conversation about the promise and peril of artificial intelligence in achieving the Sustainable Development Goals.
Moderated by GZERO Media Chief Content Officer Tony Maciulis, this forward-looking panel features Microsoft’s chief data scientist Dr. Juan Lavista Ferres, UN AI policy lead Lucia Velasco, George Washington University professor and author Jeffrey Ding, and Eurasia Group’s Caitlin Dean.
Filmed inside United Nations headquarters, the discussion explores whether AI can truly be a tool for inclusion—or if it risks deepening global divides. Panelists highlight challenges from access to electricity and internet, to language gaps and workforce training, while also spotlighting ways AI is already helping to deliver healthcare and education at scale.
With global cooperation and multi-stakeholder governance still works in progress, this Global Stage conversation captures a pivotal moment for technology and the UN’s 2030 Agenda.
This conversation is presented by GZERO in partnership with Microsoft, from the 2025 STI Forum at the United Nations in New York. The Global Stage series convenes global leaders for critical conversations on the geopolitical and technological trends shaping our world.
See more at https://www.gzeromedia.com/global-stage
Global Stage at the 2025 UN Science, Technology, and Innovation Forum
Watch our Global Stage livestream conversation from inside United Nations headquarters in New York on the sidelines of the 2025 Science, Technology, and Innovation Forum. Our expert panel will reflect on the Forum’s key themes, such as inclusive innovation, technology transfer, and digital governance, and the future of science, technology, and innovation. How are technological advancements shaping global power dynamics as part of the AI economy? How can emerging technologies be governed more equitably and collaboratively on a global level?
GZERO's chief content officer Tony Maciulis moderates the discussion with our panel:
- Caitlin Dean, Director and Deputy Head of Corporates, Eurasia Group
- Jeffrey Ding, Author “Technology and the Rise of Great Powers”; Professor at George Washington University
- Juan Lavista Ferres, Corporate Vice President and Chief Data Scientist of the AI for Good Lab, Microsoft
- Lucía Velasco, AI Policy Lead, United Nations Office for Digital and Emerging Technologies
Event link: gzeromedia.com/globalstage
This livestream is the latest in the award-winning Global Stage series, a partnership between GZERO and Microsoft that examines critical issues at the intersection of technology, politics, and society.
Live from the UN: Science, Technology, and Innovation on the Global Stage | Wednesday, May 8, 2025, 2 PM ET
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