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Courtesy of Midjourney

Can watermarks stop AI deception?

Is it a real or AI-generated photo? Is it Drake’s voice or a computerized track? Was the essay written by a student or by ChatGPT? In the age of AI, provenance is paramount – a fancy way of saying we need to know where the media we consume comes from.

While generative AI promises to transform industries – from health care to entertainment to finance, just to name a few – it might also cast doubt on the origins of everything we see online. Experts have spent years warning that AI-generated media could disrupt elections and cause social unrest, so the stakes couldn’t be higher.

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