Ian Explains: Will voters care about "anti-woke" politics in 2024?

Ian Explains: Will voters care about "anti-woke" politics in 2024? | Ian Bremmer

What happened to the war on wokeness?

For the past few years, the battle against the “woke mind virus” has dominated Fox News’ nightly coverage, but lately, Fox has led with issues like immigration and inflation. Self-styled “anti-woke” 2024 GOP primary candidates Tim Scott and Vivek Ramaswamy are already out of the race, and anti-woke crusader Ron DeSantis’ poll numbers fell by 20 points in the last year.

Does this mean conservatives no longer care about fighting the “woke mob”? Not exactly. Landmark SCOTUS rulings striking down things like abortion and affirmative action and upholding religious and gun rights have signaled to voters that progressive policies have successfully been dismantled, so there’s less urgency from the right.

But an anti-woke worldview is still very much a part of conservative identity. Just look at the backlash, especially on the right, to last month’s Congressional hearing about anti-semitism on university campuses, which quickly forced the presidents of Harvard and UPenn to resign. Republicans may no longer identify as anti-woke, but anti-woke by any other name is still the heart of conservative values.

Catch GZERO World with Ian Bremmer every week at gzeromedia.com/gzeroworld or on US public television. Check local listings.

More from GZERO Media

US President Donald Trump pardons a turkey at the annual White House Thanksgiving Turkey Pardon in the Rose Garden in Washington, D.C., USA, on Nov. 25, 2025.
Andrew Leyden/NurPhoto

Although not all of our global readers celebrate Thanksgiving, it’s still good to remind ourselves that while the world offers plenty of fodder for doomscrolling and despair, there are still lots of things to be grateful for too.

Marine Le Pen, French member of parliament and parliamentary leader of the far-right National Rally (Rassemblement National - RN) party and Jordan Bardella, president of the French far-right National Rally (Rassemblement National - RN) party and member of the European Parliament, gesture during an RN political rally in Bordeaux, France, September 14, 2025.
REUTERS/Stephane Mahe

Army Chief Asim Munir holds a microphone during his visit at the Tilla Field Firing Ranges (TFFR) to witness the Exercise Hammer Strike, a high-intensity field training exercise conducted by the Pakistan Army's Mangla Strike Corps, in Mangla, Pakistan, on May 1, 2025.

Inter-Services Public Relations (ISPR)/Handout via REUTERS

Field Marshal Asim Munir, the country’s de facto leader, consolidated his power after the National Assembly rammed through a controversial constitutional amendment this month that grants him lifelong immunity from any legal prosecution.