At this point, Stubb can only hope of regime change from the inside in Russia, which has a long history of a hierarchical system with a strong leader at the top — along with a consistent grievance narrative of everyone being out to get you.
Putin can still try to push that, he says, but "we do live in a connected world," so sooner or later Putin's pravda or "tactical truth" will be exposed as the blatant lie it's always been to ordinary Russians.
Ten years from now, Stubb anticipates a Russia that will be as isolated as North Korea is today or South Africa was during the last days of apartheid.
Watch the GZERO World episode: Putin past the point of no return
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