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SAG-AFTRA actor union members demonstrate outside Netflix studios, in Los Angeles, on Oct. 24, 2023.
Actors were concerned that studios could simply scan their bodies and use their digital images in perpetuity without compensation. The problem would most likely affect background actors, or extras, but firms have already sprouted up to let bigger-name stars control and capitalize on their likenesses.
The deal: In a tweet last Wednesday, the union boasted that it secured “compensation that will protect members from the threat of AI.” On Friday, after the union voted to accept the deal, details emerged about the specifics of the agreement. The union agreed to allow “digital replicas” of its members as long as they consent and are properly compensated. In other words, AI is A-OK in Hollywood – as long as everyone is getting paid appropriately.
To be determined: It remains to be seen whether studios will still pursue the use of digital replicas, or if the added cost will douse their interest.