That reputational risk has led some companies to start proactively rolling out plans to manage water use and keep sources clean and sustainable even in the absence of government regulations. But the government still has a role to play, said Friedman, pointing to emerging regulations around so-called "forever chemicals" and the European Union's attempt to improve river health by 2027.
She spoke at a GZERO Live event organized by the Sustainability Leaders Council, a partnership between Eurasia Group, GZERO Media, and Suntory.
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